Juice by Nature

making healthy delicious

Case story

Create a appealing brand with a minimalistic, fashionable and natural look, enticing the public to come in and buy their products. Through a combination of photography and graphic design we juiced up a contemporary look & feel, that stands out from the crowd.

Who worked on it
Art Direction: Chris Wormhoudt
Graphic design: Isa Poon / Chris Wormhoudt
Web-design: Isa Poon / Chris Wormhoudt
Photography: Jesse Wolff / Charles Poorter
Project

Branding

Client

Juice by Nature

What We Did

Concepting, Production,
Graphic design, Branding, Photography

The identity is as fresh as the juices

Created completely from scratch. Juice By Nature started its brand of natural juices and came to us for the complete branding of their website and new shop, located in the centre of Amsterdam. They were looking for a clean, modern and sophisticated look to strengthen their brand identity.

We started off with a brainstorm, in which ideas started to come to life. We tried out different versions of the designs and eventually found a direction we were pleased with. The result is a fresh and lively brand identity yet refined in a clean-cut approach.

1

Easy to manage

The website has a build in CMS for the end user easy to customise.
2

Juices available trough the website

With the integrating e-commerce platform it is capable of selling products.
3

Designed to fit the brand

Design is important to maintain therefor we used a clean looking website just like the brand is and have a good online presence for the audience.

Colours

Matte black

#007eff

Subtle Grey

#b7b7b7

Clean White

#ffffff

Typography

Lato Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Lato

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z