Youngsterdam is a blog that creates relevant content and showcase news for a young crowd to experience the city of Amsterdam.The project was about the creation of an ident for the brand and to bring the logo into a new light. The aim was to involve and activate young enthusiastic people into whats going on in Amsterdam.
In order to achieve this goal, we came up with two concepts. On the one hand, we wanted to give the feeling that the brand, and therefore its output, and Amsterdam are one and the same. On the other hand, we wanted an ident that gave the feeling that the work that Youngsterdam does is seamlessly integrated with the dynamic and obscure activities in Amsterdam.
WHAT DID WE DO
WE STARTED OFF WITH FOOTAGE OF DIFFERENT LOCATIONS IN THE CITY AND THEN WE STABILIZED AND MOTION TRACKED THE SHOTS. WE THEN USED CINEMA 3D TO MODEL THE LOGO IN DIFFERENT VARIATIONS.
Production Company: Woodpack
Director: Orville Yssel
Concept: Orville Yssel
D.O.P: Timothy Wormhoudt
Grading: Timothy Wormhoudt
3D/VFX: Orville Yssel
What our client says
It was a pleasure to work with Woodpack on the Youngsterdam project.
Communication was key and you guys worked it out perfectly.